Pokemon Go beats Whatsapp, Instagram, Snapchat in terms of usage time

Pokemon Go beats Whatsapp, Instagram, Snapchat in terms of usage time

Pokémon GO has taken AR by storm! This is what it means for the future

The interest in Augmented Reality (AR) has officially peaked with the recent release of the much awaited Pokémon Go. Social media was abuzz with screenshots of people capturing their first Bulbasaur, Pikachus, Squirtles and precious Charizards.  The game has captured the imaginations of the 90’s kids who are now urban yuppies with smartphones and dispensable incomes. The game has capitalized on the nostalgia of an entire generation and has created ripples in the space of AR.

Pokemon Go

Image Credit: 9 gag

The game has already overtaken Tinder (In the U.S) in terms of user downloads according to data from SimilarWeb. It has become number one in downloads in United States, Australia, and New Zealand, within a few days of launch. The game has got players used to physically travelling for a game and this opens up brand new avenues and applications for gaming. In terms of daily active users, Pokemon Go is now running neck to neck with Twitter. In terms of usage time, the app was being used for an average of 43 minutes, 23 seconds a day, higher than Whatsapp, Instagram, Snapchat, and Messenger.

Pokemon Go


Image Credit: SimilarWeb

Pokemon Go has been developed using the data and the engine of an earlier AR game called Ingress (by Niantic) which was aimed at the hardcore gamer community. This evolution of the AR landscape means that every new game that comes out will be better and more engaging through the natural course correction using existing data. The entire AR community can grow much faster if this data is made available to Indie game developers and other publishers. If Niantic takes such a step or not is a discussion for another day but the interest in the game makes it clear that AR is here to stay.

Pokemon Go

Image Credit: SimilarWeb

For those who have been introduced to AR with Pokemon Go, it might seem that there aren’t many options for those who want to further explore the genre. However, a few exciting alternatives already exist in the form of Delta T, Ingress, Shift and Zombies Run! to name a few.


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